Finally, an idea.

So here's my idea.

message :
- don't judge a book by it's cover / don't judge

product :
- maximum 4 videos
- 1 minute plus per video
- cover picture/poster of the particular video ( Image grab from the video )
- interactive flash player/ youtube/ website
- place where user get to comment something else
- short video clips show ppl commenting about the poster or videos ( still under planning )

So basically, my video and poster will be like this. The moment you see the cover of this video, you'll definitely think of something else. 

But things that you see might not be true, 

you'll find out the true story once u watch the video.

Therefore my cover picture of the video or so called poster will grab from certain scene in the video clip so they'll look more relates.

Opening : 

If possible, for the opening I wish to do a short video clip. 

I'll interview people in the around/in the school with those cover picture. 

Ask for their first impression/assumption when they see the picture.

* option * then they will post up their comments on a space provided. 

Then, this opening indirectly instruct the audience/user to do the same thing.

After opening : 

Another short video/flash will be played right after the comment part.

Main message of this video  : Are you sure they're like what you think of? Don't judge.

This message will raise user's curiosity. My point is to make the user watch my first video and they'll continue with the rest. 

However, each of the video only takes around one minute plus or less than that. So, user won't get bored by long videos.